Asier Martínez — Founder and Product Designer at Topxel.

I love designing and building (making) digital products.

We could say that I am always at the intersection of design, business, and technology. Balancing user and business needs to design what you see and, most importantly, what you don't.

Selected projects

Kiff

The first iOS app developed by Topxel, that helps you eat your food in its best state possible. With a unique UI and beautiful details, Kiff is the perfect companion in your journey to achieve zero waste at home. By eating fresh food, you waste less, save money, and help the planet.

Case Study
  • Product Design
  • Interaction Design
  • Web Design
  • Content
  • iOS Development

Re

Medication adherence is a real problem, and from Topxel, we want to give you more control over your medicine intake and help you understand better why you are taking them. That is why we are developing an app that helps you keep track of medicines and treatments to take better care of yourself and your loved ones. Re is currently under design and development and will be out soon as a private beta.

Visit site
  • Product Design
  • Interaction Design
  • Web Design
  • Content

Faunapyr

The Aranzadi Science Society is in charge of Faunapyr, a European Interreg POCTEFA project. Faunapyr gathers 16 entities, from local governments to environmental conservation task forces, that aim to contribute to the protection of transboundary ecosystems like the Pyrenees. In this project, I helped to design a viewer where you can explore, for the first time, all sightings of more than 4.000 species from the region.

Case Study
  • Product Design
  • Interaction Design
  • Print Design
  • Web Design
  • Account Management

Finect

I had the opportunity to collaborate with Finect on two occasions. The first one, during the Unience and Moneymatic merger, where we (Topxel) helped design and develop a framework to build all their financial simulators. Until this day, they have developed and published more than 50 simulators on their site and on some of the most important Spanish banks and online newspapers.

Some years later, we did a second collaboration with them. This time, we started improving their development processes, and that project led to a more extended collaboration (2017-2019). During this time together, we had de opportunity to design and build (also strategize) several of their core services. Like the community question board, the public and private messaging platform, and their new financial adviser market place. We also helped to redesign their email templates and revamped their existing access and registration flows. This project has probably been one of the most challenging of my career so far.

Case Study — Comming Soon
  • Product Design
  • Interaction Design
  • Web Design
  • Front-end Development
  • API Definition

Healthia

I was lucky to help Healthia during its transformation from an à la carte medicine health collective into a service focused on the sports health market. After this pivot, Sanitas (Bupa) acquired Healthia in 2017 to boost its sports medicine business.

Case Study — Comming Soon
  • Product Design
  • Interaction Design
  • Web Design
  • Account Management

Thinking Things

Combine Telefonica's worldwide connectivity, an in house developed arduino-like-hardware, and a cloud solution into a single platform. That's what we did (Topxel) along with the Telefonica R&D team. Help them shape and create a new IoT platform that allowed hardware manufacturers and developers to create new and innovative IoT solutions.

Case Study — Comming Soon
  • Product Design
  • Interaction Design
  • Web Design
  • Account Management

Experience

  • Topxel

    Cofounder and Product Designer
    2012 - Present
  • Instituto Europeo di Design

    Lecturer
    2013
  • Improve Change

    Product Design Director
    2011 - 2012
  • Fjord

    Interaction Designer
    2011
  • The Cocktail

    Interaction Designer
    2010 - 2011
  • The Code Farm

    Cofounder and Designer
    2008 - 2010